Showing posts with label South Asian Men. Show all posts
Showing posts with label South Asian Men. Show all posts

Wednesday, August 4, 2010

Really Geico? So That is your definition of a Caveman?

Well, you all know the Spiel. Geico airs the ad showing that getting auto insurance from Geico is so easy that even a caveman can do it. It is such a hit, their next series of ads show cavemen getting all offended about how they are portrayed on TV.

Funny. Cute. Intelligent.And Geico gains a lot of customers.

 But not me, Geico, not me. I knowingly refuse to submit to your innovative and humorous ads. Want to know why? Well, it is simple really - look at your depiction of a caveman and then travel around the world. It's that easy.

Still not getting it? Ok, let me explain. What is your definition of a caveman? An ordinary bloke, probably with a decent job and a happy life, living in the modern world with just a minor, off putting  detail. And what is it that makes him a caveman? Hair, and lots of it. Let me tell you something - there are parts of the world where there are men who do have lots of hair - not just on the head, on their bodies and face. Mostly they are of Arabic or South Asian descent. I happen to be the in latter category.

When I grew up, chest hair used to be the sign of a real man. As a teenager, I watched each hair follicle grow into a sign of manhood like a gardener watching his garden flourish. I couldn't wait until I could flaunt it all and woo all the beautiful girls waiting to get a glimpse of it. That is, until "Nair for Men" and  "Six pack Abs" became the new normal. So as things would turn out, I missed the train by a couple of years  and that slight shift in trend morphed my fountain of youth into a malfunctioning shower head. Thanks, fashion trends, and good riddance.

So now I am in my late thirties, wearing turtle necks in the sweltering summer (that's right - its like the border fence trying to block all the illegal aliens - in this case, the body hair trying to catch a glimpse of sunlight)  and out you come with this ad to remind me that I am not evolved much from the ape and that I am as close to a caveman that you can get.

No GEICO, I will not sell my dignity even if that means I get 15% or more off of my car insurance by spending 15 minutes.NO WAY.

For 20%, I am willing to talk.

Picture Courtesy: http://pinstripebindi.wordpress.com